It’s National Wear Red Day!
Posted on 03. Feb, 2017 by Cansler Photography.
Today is National Wear Red Day in conjunction with American Heart Association. I thought I would share a favorite red portrait from a few years ago!
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The Cansler Story
Posted on 31. Jan, 2017 by Cansler Photography.
The Cansler Story
Answering Why
Why do I do photography? Here’s a little of my story…
My very first camera was a Brownie Box camera purchased in 1968. I started by taking black and white nature photographs. This was the beginning of my photographic love story. In high school, I also took some photographs for the school paper and yearbook; I thought “this is cool”, but never imagined doing it as a career. When Helen and I got married we were very disappointed in our wedding pictures; we made the mistake of choosing quantity over quality. Could a seed have been planted then?
It wasn’t until a friend of my sister asked me to do her wedding that I began to consider that maybe this could be a fun hobby/weekend job. I realized that if I was going to photograph people, I needed to invest in learning how to do it well. That was the perfectionist coming out in me.
First, I began by studying with the top wedding photographer out of Washington D.C.; an inspiring mentor that not only showed me how to take good photographs, he also showed me how to help people enjoy their very special wedding day. I then sought out the best children’s photography and family portrait specialists from around the country and began working with them. By 1991, I decided to make this more than just a hobby and opened the studio. I was determined to become not just a photographer but a photographic artist. It didn’t hurt that my wife Helen was behind me pushing, shoving, I mean encouraging me the whole time.
The following year we acquired our first child, Dumper the French Lop rabbit. Helen convinced me that she would be a great addition to our children’s photographs for the first charity promotion we were doing with T.C. Thompson Children’s Hospital and Children’s Miracle Network. She made the case that once the promotion was over, we could find Dumper a new home. Like that would ever happen. We were often asked why the name Dumper, we thought it a funny variation on Thumper and the fact that even though she was litter trained sometimes she still left presents for us.
A short three years later we had to find a new space, so we began our search, culminating in our current location at 850 Vine Street. I had been on Vine Street for the first time in 1989 but never thought to own a home here. When I first made an offer on the four-story house everyone around me thought I was crazy to consider it, having only been in business for three years, but I had big dreams. Taking a house in the historic Fort Wood neighborhood and making it home to the premier portrait studio I’d dreamed about, seemed like the right move. Over the years it has been wonderful to be part of this great neighborhood and be able to contribute to its revitalization.
In 1995, I was honored to receive my Master of Photography Degree from Professional Photographers of America and in ’97 my Craftsman Degree. Through the years I feel honored to have won many awards and continue to enjoy the respect of my colleagues. Now, I have the privilege to give back to the profession by teaching and mentoring other photographers, giving seminars, and doing personal consulting.
Photography continues to evolve. Most everyone has a smartphone with a camera. Billions of images are captured on phones every day with millions and millions shared via all the different forms of social media. Although these images are wonderful and we all enjoy them, they cannot replace well thought out photographic portraits that do so much more than just record a likeness. Photographic art, these timeless portraits reveal the very essence of their subject at that moment.
The answer to why I do portrait photography? Simple, I love to tell visual stories. Stories about a family and their relationships – hearing the pride in dad’s voice as he talks about his kids. The sweet innocence of a newborn baby – holding those cute little fingers and toes. The visual reminder of that precocious toddler – seeing that sneaky grin all over again. All too soon the high school senior navigating their way into adulthood – feeling the excitement mixed with a little sadness when asked about their last year in high school. Celebrating the couple who have been married for 40 years and still adore each other. Stories that show connections to the people that matter most to them!
Though I still love nature photography, I am motivated by ordinary people who have such interesting stories to share about their lives. Together, let us discover how to tell your story for this and the next generation.

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The True Value Of Family Portraits
Posted on 29. Jan, 2017 by Cansler Photography.
THE TRUE VALUE OF FAMILY PORTRAITS
Last week I was in Tampa, FL leading a workshop on sales and marketing for portrait artists from all over the US and Canada. It was a unique experience to be able to share ideas and concepts about the best way to communicate value. A couple days later I received this note from one of the attendees, her husband is a mentee of mine and he wanted her to experience my workshop. What she says in this note is what I want to convey to all my clients.
Hi Brad,
I wanted to share my thoughts and feel free if you wish to use this as a testimonial. I won’t be offended if you don’t!!!
What a true honor to meet and learn from each and every one of you. To be able to take just a snippet of the wealth of information you shared, to our first session after returning home, was incredibly exciting. The passion you all have for your work and the bond between the four of you was evidently clear and translated to the group as a whole. I cannot thank you enough.
I also wanted to let you know that apart from being mentally exhausted at the end of each day, I was emotionally overwhelmed too. My mother, who was my best friend, died just a couple of months ago and it was a very difficult time the last few months. About a year ago, my mother (who lived in London) came to visit. My husband suggested (made us!) come to the studio to have our portrait taken. Myself, my mum, and our two children. Well, we were not that excited about doing it but my husband was insistent. So we did. When I saw the image afterward I remember looking at it judging myself for my hair, clothes etc.
I have looked at that portrait since my mum died but I see it in a whole new light. I saw it as the most beautiful portrait in the world. I saw three generations of a beautiful family. I will forever remember the time the portrait was taken and I am eternally grateful to my husband for making sure that this portrait was taken. The portrait you showed of the family who then lost their son, I found so close to my heart.
I wanted to share this experience with the group but I couldn’t; I am tearing up just writing this. I do tell clients that sadly I know how invaluable these portraits are and when I can I do share my experience. At the seminar, I felt that I was surrounded by people who truly cared for the art of the family portrait.
Again I want to thank you for opening yourself up and for sharing as you did. It was such an honour to have met you.
All the best,
Susan