The True Value Of Family Portraits

Posted on 29. Jan, 2017 by in Family, Portraits


Last week I was in Tampa, FL leading a workshop on sales and marketing for portrait artists from all over the US and Canada. It was a unique experience to be able to share ideas and concepts about the best way to communicate value. A couple days later I received this note from one of the attendees, her husband is a mentee of mine and he wanted her to experience my workshop. What she says in this note is what I want to convey to all my clients.


Hi Brad,

I wanted to share my thoughts and feel free if you wish to use this as a testimonial. I won’t be offended if you don’t!!!

What a true honor to meet and learn from each and every one of you. To be able to take just a snippet of the wealth of information you shared, to our first session after returning home, was incredibly exciting. The passion you all have for your work and the bond between the four of you was evidently clear and translated to the group as a whole. I cannot thank you enough.

I also wanted to let you know that apart from being mentally exhausted at the end of each day, I was emotionally overwhelmed too. My mother, who was my best friend, died just a couple of months ago and it was a very difficult time the last few months. About a year ago, my mother (who lived in London) came to visit. My husband suggested (made us!) come to the studio to have our portrait taken. Myself, my mum, and our two children. Well, we were not that excited about doing it but my husband was insistent. So we did. When I saw the image afterward I remember looking at it judging myself for my hair, clothes etc.

I have looked at that portrait since my mum died but I see it in a whole new light. I saw it as the most beautiful portrait in the world. I saw three generations of a beautiful family. I will forever remember the time the portrait was taken and I am eternally grateful to my husband for making sure that this portrait was taken. The portrait you showed of the family who then lost their son, I found so close to my heart.

I wanted to share this experience with the group but I couldn’t; I am tearing up just writing this. I do tell clients that sadly I know how invaluable these portraits are and when I can I do share my experience. At the seminar, I felt that I was surrounded by people who truly cared for the art of the family portrait.

Again I want to thank you for opening yourself up and for sharing as you did. It was such an honour to have met you.

All the best,


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